At the ECXO we progress the importance of context, country and culture in customer experience. The one size fits all model is outdated in Europe, as local adaptions are required by country. This makes for a fascinating and diverse learning in customer experience. The ‘Experience the Difference’ podcast brings voices from across Europe to the microphone to share their perspective, influenced by their origin and places of practice. In this episode we introduce Kirsti Laasio, a leading CX practitioner in Finland, member of ECXO and author of the b2b CX guide. Kirsti shares her experience of ‘shifting’ organisations to become more customer led in their approach to grow beyond domestic boundaries. Hosted by Christopher Brooks