The ECXO aims to bring you expert voices from across Europe, sharing their stories to inform and inspire others facing similar challenges. In this episode we look at how to succeed with B2B CX. With present experience in manufacturing as well as previously companies who sell direct to consumers Irina Mostovaya, Customer Experience Specialist from Finland shares the learnings made operating in B2B CX. In conversation with host Christopher Brooks, also a B2B CX specialist they cover a range of topics such as the different approach needed to gain feedback from customers, the importance of functional partners within the business and how to measure progress and contribution from CX.
As a community committed to the differences CX experiences in Europe compares to other continents, they aklso discuss the importance and relevance of the ECXO creating a sharing platform for CX practitioners across Europe.