Experience the Difference
The ECXO (European Customer Experience Organisation) seeks to bring together leaders and organisations, operating in Europe and beyond. The ambition is for these progress types to share knowledge, best practice, insights, stories and lessons with a view to raising the collective experience standards and develop the European approach for Customer Experience.In this podcast series we meet the founder, the ambassadors and the members of the ECXO. We hear their stories through CX and their views on the importance in recognising and celebrating the cultural difference of CX across Europe. Cover image by Nataliya Vaitkevich from Pexels
Experience the Difference
ECXO - Experience the Difference - Danny Peters - The Power of Customer Journey
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Hosted by Christopher Brooks, ECXO UK Ambassador
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Season 1
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Episode 7
Danny Peters is the co-founder and CEO of MilkyMap. He has spent his career rocketing to where he is now with a fundamental truth driving him; customer journey mapping is limited without a management structure to drive insights through to delivered change.
In discussion with EXCO podcast host Christopher Brooks, Danny shares how evolving from a backlog of business directed to customer led only improvements is possible with the right approach to customer journey management. Danny also helps us understand the value a technology solution such as Milkymap, to manage customer journeys through the business.
In conversation Danny also applauds the ECXO for bringing together progressive minds to share and develop new ideas and solutions in CX.